The Hello Kitty trademark has since spread globally and developed licensing arrangements worth more than $1 to $5 billion annually. Although mainly aimed at the pre-adolescent female market, the Hello Kitty product range goes all the way from purses, stickers and pen sets to toasters, televisions, clothing, massagers, and computer equipment. It has a cult-like following, especially in Asia, where Hello Kitty adorns cars, keychains, purses, bags and many consumer products. A Hello Kitty anime, targeted towards young children, has also been produced. Examples of products depicting the character include dolls, stickers, greeting cards, clothes, accessories, school supplies, dishes and home appliances. Her fame as a recurring Sanrio character has led to the creation of two officially licensed Hello Kitty theme parks, Harmonyland and the indoor Sanrio Puroland.
