If you have a website and using adsense on it but not earning so much then you should think seriously about it. First you should think traffic generation problems. If you have 10,000 impressions a month then you can earn some revenue, if less than then you are not going to earn some handsome earnings. For this to happen, you should have at least 1,000 posts or articles on your blog or website. This will give you more than a 100 visitors a day.
Now if you have traffic then you should care about the ad placement where you can get maximum attraction of the mouse click? At what place you should use your ad links? First thing that you should keep in mind is that your ad should not look like an ad. You think of yourself when you visit a website how many times did you cliked on any ad? Think about it.
The best ad placement is the article body because visitor came to your site or blog for information that he needs to know when he will be reading article ads will attract his attention and there is maximum chances of click (click through rate CTR). If you have white background then your color scheme should be like this...
This color scheme is attractive and get much clicks. The other ad placement is in the side bar. Mixed with categories and other stuff, there is maximum chance of increased CTR. You can also include ad link units in the side bar. The other ad placement can be at the top, there you can use leaderboard or 360 X 280 rectangle. But keep in mind that you should blend ad with your template. Those ads should not look like an ad. Uusally image ads have higher CPM than text ads. You should use image ads blow image that you used in the article or in the sidebar or below post or where ever you want but think better.
To sum up, if you have content on your blog or website and your ad blending and ad placement is not right and attractive you will earn less. Same content with proper ad coloring and placements can boost your adsense earnings.
