You can increase your adsense revenue by experimenting and introducing channels. The most useful adsnese channels are 300 X 250 rectangle, the leaderboard and wideskycrapper. If you have visitors but less revenue then you should think clearly and seriously about it.
300 X 250 Rectangle
First and foremost, you should use the most clickable 300 X 250 rectangle with attractive color scheme. Why? Because the websites which have 1-2 million impressions per day they also use it. But where to use it? The right place is in the article body and above the article that's why visitor came to your site. But remember one thing you should blend the rectangle with your template and use color schemes that can attract more clicks and then count success.
The Skycrapper
You can use wide skycrapper in the sidebar. Blend colors with your template. It will be mixed within your categories and other stuff on your blog or website.
The Leaderboard
Another ad unit for increasing revenue is leaderboard, only if used at the right place. You can place this ad unit at the top or the bottom of your article. Both places are good for this ad unit. Ad colors and blending should be catchy because you can't say your visitors to click ads, but you can draw their attention to ads by the color scheme that you use.
These three strategies are very helpful in increasing adsense reveue. Among these three successful ad units in terms of revenue, the most widely used and successful is 300 X 250 rectangle. The websites which get over 2 million impressions a day use this ad unit. Some websites only use 300 X 250 rectangle. They use this only because it is most click friendly ad unit. You should try this at right place and see the difference it can make and you should think what can it do for you?