Burberry launches new fragrance 'Burberry Body'

Burberry announces the launch of Burberry Body - its most sensual women’s fragrance to date.



The campaign directed by Christopher Bailey, features Rosie Huntington-Whiteley wearing only a rose gold satin trench coat and the scent.

"Burberry Body is the most exciting launch that we have ever created and captures the iconic spirit of the brand today in a striking and sensual way. Rosie's effortless style and her staggering beauty made her the natural choice as the first Burberry Body." explains Christopher Bailey, Chief Creative Officer of Burberry.



Burberry will create an iconic portfolio of "Burberry bodies" shot by Mario Testino, iconising the fragrance for years to come.

Burberry Body launches in over 150 countries from 1 September 2011 with further details of the innovative bottle, fragrance and scent all being revealed over the coming weeks.



© Copyright Burberry/Testino

Burberry Prorsum Men Bags F/W 11/12

Picture source: Burberry Press



With such FANTASTIC men-bags around, there is no excuse left for men to carry bagpacks or nylon notebook bags.

I love these bags and would love to wear number 1 - 5 myself. With so many great men-bags around I think we`re heading for a culture of unisex bags and I mean that in a good way - classic style shared, truly matching both sexes.



Which bag is your favourite?

Burberry & Serpentine Gallery Summer Party, june 28th in London

Models Cara Delevingne and Jourdan Dunn wearing Burberry.







Alexa Chung did not only attend the party but also played a live DJ set.









Lily Donaldson





Julia Restoin-Roitfeld





Model Johnny George





Tali Lennox





“We are proud to be continuing the Burberry history of supporting the arts. It is particularly exciting to be working with the Serpentine Gallery a space synonymous with creativity in a very iconic British location.” (Christopher Bailey)



Picture source: Burberry Press



Who was the best dressed guest?

Fashion Show Coverage: Burberry Men S/S 12 (june 18th 2011)

Burberry Prorsum, Spring Summer 2012 Menswear: “Handcrafted Heritage”.





This season the invitation card was wooden.





The venue was Palazzo Serbelloni in Milan.





A beautiful palazzo originally built in the 15th century but reconstructed at the end of the 18th century.





The foyer





Your favourite blogger toasting to Burberry





The showspace





Burberry`s iconic novacheck also makes excellent wall-decor.





The front row seats of Suzy Menkes, Anna Dello Russo, Franca Sozzani, Milan Vukmirovic, Tim Blanks and Satorialist Scott Schuman.





Anna Dello Russo before the show.





Franca Sozzani before the show.





Julian Morris, Cara Delevingne, Rob Pryor and Jake Cooper sitting front row.







"This collection started with our iconic heritage as the foundation, we really wanted to emphasise this feeling of handcrafted pieces, celebrating craftsmanship but always with this playful element. We have taken our icons and played with texture to personalise and give them a real character and charm using colour to highlight the intricate detail that goes into crafting them." (Christopher Bailey)







The silhouettes are oversized work wear trench coats, oversized double breasted heritage trench coats, single breasted heritage trench coats, oversized heritage fishtail parkas, cropped storm parkas, heritage packable funnel neck storm anoraks, funnel neck storm parkas, funnel neck duffle coats, sculptural tailored cabans, oversized raglan heritage cabans, oversized double collar car coats, patch pocket tailored jackets, double breasted knitted outerwear, single breasted knitted outerwear, oversized crochet funnel neck stripe knit, cropped mouline fisherman neck knits, double breasted aran knit cardigans, shawl collar fisherman knit cardigans, fairisle beaded knits, cropped fairisle jacquard knits, cropped blanket stitched trim knits, blanket stitched trim jacquard cabans, oversized cropped shirts, box fit short sleeved shirts, pyjama collar short sleeved shirts, scoop neck printed T shirts, gathered high waist belted trousers, carrot leg work wear trousers and pleated carrot leg trousers.







Details include hand crafted natural wood toggles, weathered metal buttons, natural horn buttons, luggage leather trench buckles, hand shredded raffia trims, luggage stitching, sprayed leather seams, heritage throat latches, hand crochet wooden bead detachable collars and trims, crochet raffia detachable collars, textured leather bindings, eclectic print sleeve linings, zigzag embroidered under collars, ventilation eyelets, button guards, fishtail hems, tab adjusters, storm hoods, packable hoods, draw cord waists and hems, fine waist belts, press studs, heritage check linings, eclectic placement prints and blanket stitch felt bird appliqués.







The fabrics are heritage gabardine, broken heritage twill, sunburst printed nylon, coated nylon canvas, starched tumbled cotton, bonded leather, chambray linen, textured canvas nylon, waxed print cotton poplin, compact cotton poplin, compact bonded linen, garment washed fine linen cotton canvas, cotton linen denim, overprinted linen cotton canvas, work wear cotton, exaggerated cotton canvas, raffia stripe jacquard, bonded cotton twill, compact double wool linen and printed bonded cotton.







Colours range from dark moss, chrome yellow, bright ink, emerald, dark conker, dark sisal, bright larch, dark clove brown, smoky quartz, trench, spice, bright sorrel, beetroot, dark lead, black, garnet, bright amber, brown amber, pale rye, ochre to dark bottle green, violet, bordeaux, bright indigo, deep indigo, bright clementine, dark peacock, khaki green, optic white, ink blue, primrose white, bright oxford blue, dark bulrush, honey, bronze amber, cocoa, pale wheat, dark oak brown, elm and malachite.







Accessories are cork sole moccasins, leather cork sole raffia contrast desert loafers, alligator cork sole raffia contrast desert loafers, leather cork sole tapestry contrast desert loafers, woven leather portrait tote bags, woven leather portrait holdalls, alligator iPad sleeves, linen leather contrast Burberry crest tote bags, leather duffle bags, braided leather tote bags, crotchet raffia caps and acetate sunglasses.







Runway Music

Butterflies & Hurricane - Muse

That Day is Done - Elvis Costello

Unchained Melody - U2

Perpetuum Mobile - Penguin Café Orchestra







All outerwear and bags from the collection are now available on Burberry.com for immediate purchase for one week until 27 June for delivery within two months through the brand’s Runway to Reality initiative, months ahead of standard delivery times.





Christopher Bailey



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Picture source: My own pictures + Burberry Press



How do you like the collection & the show?

Burberry Prorsum S/S 12 Menswear Show Live Stream

If the stream should not work please watch it directly at Burberry.

Watch the Burberry Menswear Show S/S 12 live on Boheme Noir on saturday, june 18th!

Watch the Burberry Prorsum S/S 2012 menswear show live from Milan on Boheme Noir!

The live stream will appear here this saturday (june 18th) on 5 PM, Milan time (that is 8 am Los Angeles,

11 am New York, 4 pm London, 5 pm Berlin / Paris, 7 pm Moscow, sunday 1 am Beijing / Shanghai / Perth, sunday 3 am Tokyo, sunday 4 am Sydney).







First looks from the Pre-Collection S/S 12









How do you like the Pre-Collection? Will you be watching the show live?